Attract Customers to Your Business

In today’s competitive climate facing “bricks and mortar” retailers, both from other local shops and from on-line stores, businesses need effective strategies to attract shoppers to their location.

The simple addition of flowers and landscaping to a storefront can have a dramatic affect on how customers perceive the business. An attractive, aesthetically pleasing plant display, whether hanging baskets or containers of flowers, or more formal landscape plantings, serve to create impact and differentiate one store from another. Well designed and maintained, it welcomes shoppers inside and reflects positively on the perception of the quality of goods or services sold. Customers are willing to pay higher prices, travel further, and shop longer in a store they perceive to be a quality establishment.   

Inside, the presence of ornamental plants add to a positive shopper experience by creating a reduced stress environment, a leading factor in increasing the amount of time a customer spends inside the shop.

Make plants an integral part of your store’s marketing strategy.

To find a garden centre, nursery, sod grower or landscaper:

Resources:

Appleseed, Inc. 2009. Valuing Central Park’s contributions to New York City’s economy. http://www.appleseedinc.com/reports/centralpark-may2009.pdfAccessed December 15, 2010.

Jarrott, S.E., H.R. Kwack, and D. Relf. 2002. An observational assessment of a dementia-specific horticultural therapy program. HortTechnology 12:403-410.

McPherson, E.G. 1994. Using urban forests for energy efficiency and carbon storage. J. Forestry 92:36-41.

Ulrich, R.S., R.F. Simons, B.D. Losito, E. Fiorito, M.A. Miles, and M. Zelson. 1991. Stress recovery during exposure to natural and urban environments. J. Environ. Psychology 11:201-230.

Werner, J.E.B., J. Raser, T.J.Chandler, and M. O’Gorman. 1996. A study of the economic impacts of trees and forests in the commercial districts of New York City and New Jersey. New York Street Tree Consortium, Inc.

Charles R. Hall, Madeline W. Dickson. 2011. Economic, Environmental, and Health/Well-Being Benefits Associated with Green Industry Products and Services: A Review.

Beauty   Environment   Health and Quality of Life   Economic